The Purina Festival Zone will host a variety of activities and free hands-on fun for the entire family. The Festival Zone will be located in the teardrop on the north side of the Arch, just past Gate 3.

 If your attraction is interested in providing a free hands on educational opportunity for kids of all ages, click here for the Festival Zone application.


2018 Family Festival Zone Exhibitors

Caricatures by Haram – take home a likeness of you or your kiddos with a unique caricature.

Face Painting – commemorate the day with a patriotic face or arm painting with artists Rhiannon Gurley and Krista Frohling

Juggling Jeff – you won’t be able to miss him! Check out the stilt-walking, highly entertaining, get you in the patriotic spirit, multi-talented Juggling Jeff as he roams the festival zone area entertaining kids of all ages.


Pro Plan Performance Team – the high-flying Purina Pro Plan Performance Team is a collection of some of the world’s most athletic canines performing amazing acrobatic flying disc routines set to music.  Together, our team holds numerous championship titles earned in various competitions and have performed at several NBA, NFL, and MLB stadiums.

Wednesday, July 4 – 1:30 pm, 3:30 pm and 5:30 pm

Friday, July 6 – 4:30 pm and 6:30 pm

Saturday, July 7 – 1:30 pm, 3:30 pm and 6:00 pm


School of Rock Kirkwood, School of Rock Ballwin – an interactive area for kids and families to try drums, bass, guitar and keyboard aided by School of Rock instructors.

St. Louis Children’s Hospital – children will assemble their own first aid kits that can be kept in a backpack or a desk drawer.

The Field House Museum – learn how to write with a quill and ink, check out a spool tractor and make a  paper fan.

The Magic House St. Louis Children’s Museum – hats off to America! Celebrate Independence Day and show off your American pride by decorating your very own Lady Liberty crown.

Upperlimits Rock Gym – take in a view of the festival grounds from 25 feet in the air by climbing on this portable rock wall.