The Purina Festival Zone will host a variety of activities and free hands-on fun for the entire family. The Festival Zone will be located in the teardrop on the north side of the Arch, just past Gate 3.

 If your attraction is interested in providing a free hands on educational opportunity for kids of all ages, click here for the Festival Zone application.


2019 Festival Zone Exhibitors

All American Gymnastics & Super Ninja – check our the ninja warrior course and other fun activities

Circus Harmony – commemorate the day with face painting and watch incredibly talented acrobatic performers

Consuming Kinetics Dance Company – watch live dance performances

Dry Bar – check out the hair braid bar and go home with a new style

Eckert’s – distribute free peaches (first come first served, limited quantities), take home throw and grow activity and snap a memorable photo

Field House Museum – make a paper fan using coloring pages that feature Eugene Field’s poetry

FIT4MOM St. Louis – use your creativity in making your own paper fan with paint and Popsicle sticks


Juggling Jeff – you won’t be able to miss him! Check out the highly entertaining, highly entertainer juggler to get you in the patriotic spirit

Play Street Museum – make and take your own slime

Pro Plan Performance Team – the high-flying Purina Pro Plan Performance Team is a collection of some of the world’s most athletic canines performing amazing acrobatic flying disc routines set to music.  Together, our team holds numerous championship titles earned in various competitions and have performed at several NBA, NFL, and MLB stadiums.

Wednesday, July 4 – 2:00 pm, 4:30 pm and 6:30 pm

Friday, July 5 – 4:30 pm and 6:30 pm

Saturday, July 6 – 2:00 pm, 4:15 pm and 6:30 pm


Saint Louis Chess Campus – learn to play or challenge a friend in the open chess play and other family activities

The Magic House St. Louis Children’s Museum– hats off to America! Celebrate Independence Day and show off your American pride by decorating your very own Lady Liberty crown.

Upperlimits Rock Gym – take in a view of the festival grounds from 25 feet in the air by climbing on this portable rock wall

Yaymaker – guided step-by-step paining on a small take home canvas